This vintage Ronald McDonald doll was very popular with customers. These toys were modeled after their famous brand mascots. The 1970s 1970Įven before the Happy Meal, McDonald’s still sold little toys at select locations. 33 million of these straws came with drinks the first year alone, which was huge for getting people familiar with the McDonald’s brand. McDonald’s was doing reusable straws before they were cool! Take a look at the Sippy Dipper Straws, which were shaped like the iconic arches. Later on, he got a much-needed makeover and the Hamburglar, Grimace, Mayor McCheese, and Birdie joined the “Snack Pack.” 1969 At first Ronald McDonald looked like a creepy horror movie villain and wore a cup on his nose. 1963Įveryone’s favorite clown became the face of McDonald’s. This led to franchises, and eventually, the partnerships that would be essential for the future of Happy Meal toys. Burgers cost only 15 cents! 1954Īn ambitious salesman named Ray Kroc encouraged the McDonald brothers to start opening more restaurants. It was called “McDonald’s Famous Barbecue,” before the name was shortened to “McDonald’s” 8 years later. The very first McDonald’s opened in San Bernardino, California. Here’s a timeline of how the fast food company got started and a list of the most popular Happy Meal toys ever used. McDonald’s was one of the biggest brands in the world by the 1960s. McDonald’s & Happy Meal Toys: 1940 to Today
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